IWE is the brainchild of Ms. Mareta Tovata and the culmination of more than ten years in the public relations arena.
Mareta started her event management career working with the Events Department of a radio station, Communications Fiji Ltd. She assisted in the staging of Rock Challenge
[now Tadra Kahani], the major annual national trade show Showcase, and Lucky Dube,
O’ Yaba and Boney M concerts.
"I found Mareta to be full of positive energy and creativity. She is a self-starter and has great ideas on how to make an event a strategic and memorable one. She is in touch with reality and her contacts with local media were extremely useful to my project."
Jyotishma Rajan Naicker (Mrs.), Project Coordinator
Piloting Climate Change Adaptation to Protect Human Health (PCCAPHH) in Fiji Project
WHO-Ministry of Health - March 2012
In 2009, Ms.Tovata took the plunge and founded "I Wali". With her diverse background in Event Management, Public Relations and Promotions, IWE was the nautral "next step" in her career. Previously working as a freelance events consultant, Mareta made major contributions to success of the 3rd Melainesian Arts and Cultural Festival in her role as the Festival Promotions and Public Relations Officer.
The "Valenikuro" (kitchen) section of the Melanesian Festival highlighted indigenous Fijian cuisine of each of Fiji's provinces, is a testimony to her vision, creativity and organizational talent. Without her creative talent, organizational and management skills, the project would not have been a success"
Sagale Buadromo, Director, Fiji Museum, 2006
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Ms. Tovata was also a Liaison Officer for the Western Bulldogs an international football club. Mareta's professional experience also includes talent identification, Award events, photographic exhibitions, fundraising galas, fashion shows, conferences and milestone birthday parties to name a few.
"It has been a pleasure, to get to know and work alongside Mareta and I have no hesitation in recommending her for any project, role or task"
-Scott Clayton, Recruitment Manager, Western Bulldogs Football Club,
While being Events Manager of the Fiji Red Cross Society, Mareta spearheaded of all the Red Cross events; the signature fundraising annual galas, namely the Red Cross Charity Ball, and the high profiled Red Cross Fashion Designer Awards. The prestigious Volvo and BMW 3 series were two products launched at the Red Cross Fashion Awards.
"Mareta's main attributes are her drive, forward thinking, planning, stakeholder engagement and relationship building and management skills".
Christopher Ho, Acting Director General, Fiji Red Cross Society
"I have known Mareta to be very patient, ethical and articulate in her work. Through these years of organizing major events with her employer she has developed the vital interpersonal and organizational skills at the highest level. I would definitely recommend Mareta as an asset in any organization".
Hupfeld Hoerder, Fashion Designer
"On the basis of my own experience with Ms Mareta Tovata as Public Relations Officer for the 3rd Melanesian Arts and Cultural Festival, she has the potential and the drive to make an even bigger impact on the outcome, of a similar event anywhere in the Pacific"
National Festival Director Nov 2006